Selling dog meat with sheep's head, seemingly public welfare but actually cheating money? Reveal the illegal small advertisement in the elevator of the community.

Now in the elevators of some communities, such a red and white sign suddenly appears-the upper row reads: "Do not smoke"; the lower row is a striking advertisement, and the content of the advertisement is suspected of breaking the law. The reporter's investigation found that some online stores that make formal signboards on the surface are suspected of customizing illegal advertising content in private.

"It's nice to post a non-smoking advertisement in the elevator." One second I was still lamenting that the smoking ban in the community was well done, and the next second I found myself making an own goal. A few days ago, Zhang Peng came to Kaiyangli District 6 to find friends. As soon as he entered the elevator, he noticed a red and white sign on the wall of the elevator car. At first glance, it looked very much like a common no-smoking advertisement in public places. But looking closely at the above words, Zhang Peng found that this is clearly a small advertisement. In addition to a small anti-smoking icon in the upper left corner, the rest reads "provident fund withdrawal, jingdong white stripes, flower withdrawal". the content has nothing to do with the anti-smoking.

After chatting with friends, I learned that this "new type of small advertisement" has been posted in the elevator for a long time, and the content of the advertisement in different elevators is different. In another elevator in the building, Zhang Peng saw another advertisement. Although the upper line said "No smoking", the lower line turned into "car loan, mortgage, credit loan, mobile phone to POS machine" and other contents. A two-dimensional code was attached to the side, which said "Sweep me with money".

Compared with the sixth district of Kaiyangli, there are more "new small advertisements" in a community on the East third Ring Road, and there are several in one elevator. The advertising style is similar, the upper line is "no smoking", "beware of thieves" and other reminders, the following is the advertising language. Some advertisements read "no mortgage guarantee, bank credit loan", some are "Beijing brand transfer, Beijing brand rental, Beijing brand recovery", some are "free industrial and commercial registration", and even "one-click reservation for city massage.

This kind of small advertisement will not only be posted in the elevator, but also on the wall of the public toilet. The content of the advertisement is also becoming more and more bizarre. Some say "Beijing settles down and pays after success", "undertakes the renovation of state-owned enterprises and central enterprises, introduces project cooperation, and directly rewards a Porsche", while others say "exemption from examination for academic qualification promotion, direct master's degree" and "200 points in the college entrance examination can also go to famous universities".

The reporter added WeChat, an advertisement publisher who claimed that "200 points in the college entrance examination can also go to famous universities. Although the other party's WeChat name is "Beijing settled, central enterprises employed, cadres transferred", it seems that it can also "help children go to famous universities".

The reporter consulted as a parent, and the advertisement publisher claimed to be Mr. Wang, and the first thing he said was "10 million, Tsinghua and Peking University choose whatever you want". The reporter said that the amount was too high to bear, and Mr. Wang gave another choice, "5 million, we can also arrange a lower-grade school, but there is no guarantee that we can graduate. We have resources in Peking University of Tsinghua, and the school can take care of it."

In order to further elaborate, Mr. Wang asked the reporter to meet in a hotel near Peking University the next day, and said that there would be "Peking University leaders" to interview the reporter in person. At the hotel, the reporter first met Mr. Wang, and the "leader" arrived later. After a while, a man in his 40 s came over, and Mr. Wang left after leaving a sentence: "the leader is here, you can talk slowly.

The "leader of Peking University" was surnamed "Guo". Faced with the reporter's question of "how can I pay for Peking University", the "leader surnamed Guo" began to count the scores of the reporter's children. "The score is too low. I'm afraid it's difficult to operate."

Seeing that the reporter was a little anxious, the other side pointed out another "clear road". "We have a professional evaluation team. Your child will do an evaluation on our side first, and then we will train the child to see which way can be used to enter Peking University." For an evaluation alone, a fee of 200000 yuan will be charged. In the later period, the curriculum is in the form of 1-to -1, and the curriculum schedule and price have to be "determined according to the evaluation of children".

Hey, why does it sound like a trainee? When the reporter questioned the identity of the "leader of Peking University", the man surnamed Guo looked puzzled, "I didn't say I was the leader of Peking University, I was planning for further studies in XX institutions."

When the reporter called again to ask the previous "Teacher Wang" why he said differently before and after, the other party said "no more talking" in a strong tone ". Later, the reporter came to the office site of the organization called by the "man surnamed Guo". After asking the staff for verification, he found that the organization mainly provided competition training, but did not provide 1-to -1 courses, and there were no employees surnamed Guo., And will not provide students with the service of "paying money to go to a prestigious school.

“Whether it is true or not, this kind of propaganda is obviously illegal. Other small advertisements are not much better. "Introducing projects to send luxury cars" is suspected of bribery. "Cash-out behavior" is easy to bear the stain of credit investigation. The "car purchase index under the rental name" has disrupted the distribution order of the passenger car index, and the lessor may be held responsible for the accident.

How are these small advertisements that violate laws and regulations in content and touch porcelain no-smoking signs in appearance? The reporter searched on an online shopping platform and found many online shops that can do such no-smoking signs. The reporter consulted five online stores with high sales volume. Surprisingly, these online stores can customize illegal advertising content according to customer requirements.

"I want to do two rows of content, the first row of the upper left corner is no smoking sign, next to write unsecured credit loans, the second row to write flowers Bai cash withdrawal ......" in the face of the reporter's request, these online stores are said to be able to produce. Size, material can also be selected. In terms of price, the cheapest sticker material can be made as long as 4 yuan, PVC material is 5 yuan, and the most expensive acrylic material is 13 yuan. There are also online stores that can give some discounts if the quantity is large.

After the small advertisement is done, how to stick it to the wall? The online customer service said that no matter what the material is, there is a back glue on the back, which can be pasted after tearing. Even if it is attached to the elevator car wall and tile wall, it is very firm and difficult to remove it.

When the reporter visited the scene of the community, he deeply realized how annoying these small advertisements were after they were posted.

In an elevator in Building 1, District 6, Kaiyangli, you can see traces of cleaning up small advertisements before. Because the adhesive is too strong, the small advertisement will still leave a "white scar" after it is torn off, which is very ugly.

In Kaiyangli District 6 and other residential areas, some small advertisements will also write at the beginning: "property warm tips, please keep the elevator clean and tidy", "property tips, no smoking" and other contents, followed by advertisements. Are these small advertisements instructed by the property to post them? The property staff of the community said that the small advertisements are not posted by the property, and they are not clear about the situation of the small advertisements in the elevator, so they will send someone to clean them up as soon as possible.

Property expert Lu Jungang said that the property has the responsibility to maintain the cleanliness of the public areas of the community, and elevators are naturally included. If there is a small advertisement in the elevator, the cleaning staff should find it and clean it up at the first time. However, in communities with imperfect access control systems, it is really difficult to prevent small advertisers from entering the building and posting. Even if the old ones are cleared, new ones may be posted soon.

In the view of Lujun Port, if the same small advertisement in the elevator is kept for too long, the situation is somewhat abnormal. "There is another possibility that the property's claim of ignorance is just a prevarication. The person who posted the advertisement may have contacted the property privately and paid an advertising fee, and the property turned a blind eye to this kind of thing."

Lu Jungang reminded that if the owner of the community was cheated because of the content of the small advertisement, and the property charged advertising fees in advance, the property should bear joint and several liability.

How can we solve the problem of small advertising? Lu Jungang suggested that the best way is to improve the access control and monitoring system in the community, which makes it difficult for small advertising personnel to enter the building. In addition, the property can also take photos of small advertisements in public areas and report the photos to the superior urban management department to impose shutdown titles or other penalties on the businesses behind the small advertisements. "If possible, the property can also use an intelligent Internet of Things system with face recognition to recognize and enter the face information of a suspected small advertisement person. If the person appears in the community again, the property can receive the alarm as soon as possible."

Source: Beijing Evening News

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