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Shenzhen Heavy Fist to Rectify Elevator Advertising Chaas
2024-05-14
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Recently, the Shenzhen Municipal Market Supervision Bureau, based on reports from citizens, launched a verification investigation on the content of an advertisement placed by the Shenzhen branch of a Shanghai Advertising Communication Co., Ltd. in some elevators in Shenzhen, and imposed a penalty of ordering rectification, winning the public's applause. Prior to this, the company put an advertisement in the elevators and lobbies of many residential areas and commercial buildings in Shenzhen, which contained a certain hair removal actress and the slogan "No sapphire, I will not take off", which attracted attention on the Internet.
The investigation results of the Shenzhen Municipal Market Supervision Bureau on this advertisement show that the slogan "No sapphire, I will not take off" is suspected of violating Article 9, Item 7 of the Advertising Law, "Advertising shall not interfere with public order or violate good social customs." Provisions. The advertisement of the depilatory instrument was released in 7 districts of Futian, Nanshan, Luohu, Baoan, Longhua, Longgang and Guangming in Shenzhen through building TV, frame poster and intelligent screen. There are 1047 building TVs, 308 frame posters and 218 smart screens that publish an advertisement. The earliest release date is February 7, 2022. At present, the Shenzhen Municipal Market Supervision Bureau has filed a case for investigation, and the relevant illegal clues have been handed over to the local supervision department of the enterprise involved.
In recent years, the advertising of elevators in high-rise residential buildings in various communities has been increasing, and public facilities such as elevators in some communities have become the territory of advertisers. However, some advertisements with exposed clothes and ambiguous semantics, such as breast enhancement, beauty and plastic surgery, in the elevator, have caused dissatisfaction among many residents, especially parents of children. Earlier, Mr. Zhao, a netizen who lives in Chengdu, Sichuan, reported that a large number of advertisements were placed in the community where he lived. An elevator has 4 fixed-position advertisements and one audio and video advertisement. What is even more annoying is that some of the content in the elevator advertisement is not suitable for children to watch, and it cannot be turned off and can only be forced to watch. In a recent media interview, a citizen of Shenzhen also said that there were some indecent advertisements with exposed clothes and ambiguous words in the elevator advertisements of his own community, which broke the moral and ethical bottom line, caused adverse effects on minors, and brought "embarrassing moments" to adults ".
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As a city with a large number of elevators, as of the end of 2021, the total number of elevators in Shenzhen has exceeded 180000, ranking fourth in the number of large and medium-sized cities in the country. Good elevator advertising supervision, no doubt important and necessary. In recent years, in view of the elevator advertising chaos, Shenzhen has repeatedly deployed and carried out special control actions for elevator advertising chaos, and achieved good results.
Regarding the illegal elevator advertising cases investigated and dealt with this time, the relevant person in charge of the Shenzhen Municipal Market Supervision Bureau said that in response to these phenomena,As well as the identification of the main body responsible for elevator advertising, the Shenzhen Municipal Market Supervision Bureau is working with publicity, housing construction and other departments to organize special governance, strengthen the monitoring of elevator advertising content, investigate and crack down on illegal elevator advertising. The Shenzhen Municipal Market Supervision Bureau will also increase the monitoring of outdoor advertisements, elevator advertisements, and Internet advertisements, organize special advertising rectification actions in conjunction with major events, investigate and deal with false advertisements in accordance with the law, violate guidance, food and drugs, real estate, double reduction laws and policies, etc. Illegal advertisements, as well as vulgar, vulgar, and kitsch advertisements, severely crack down on illegal advertisements containing pornography and various "soft pornography" content in accordance with the law.
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In response to the lack of standardized management of elevator advertising, the relevant person in charge of the Shenzhen Municipal Market Supervision Bureau said that Shenzhen is studying and formulating local standards for elevator advertising. At present, through the release of questionnaires, online messages, etc., the public's opinions and suggestions on the rectification of Shenzhen elevator chaos, as well as the expectations and opinions of the regulatory authorities, and will be based on the citizens' suggestions and actual situation, in conjunction with publicity, Housing construction and other departments, organize the formulation of local standards for elevator advertising in Shenzhen. The Shenzhen Municipal Market Supervision Bureau will also further strengthen the review of elevator advertising content, block illegal and undesirable advertising from the source, and ensure that elevator advertising content is legal and management standards.
Source: China Quality News
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