NEWS
NEWS
How to get into the elevator for the door-to-door massage advertisement
2024-05-14
author：
Page view：
How to get into the elevator for the door-to-door massage advertisement
Advertisers say there are no irregularities in the display, and industry insiders say there are no standards for such ad reviews.
Recently, the owner of Nianhua Community in Yingjun, Changsha reported that the three walls of the elevator in the community were covered with door-to-door massage advertisements, which aroused public concern. On November 27, the reporter paid a return visit to the community and found that the elevator advertisement complained by the owner had been taken off the shelf.
Then, should the property check the advertisements of elevators in the residential area? Are such advertisements suspected of violating laws and regulations?
Figure source network, picture and text independent
On-site return visit: the property avoids answering audit-related questions.
At noon on November 27, the reporter visited Nianhua District in Yingjun again and found that all the advertisements in the elevator room of the building had been replaced, and the original massage advertisement office was all some public service advertisements. The owner, Ms. Shen, told reporters: "It has not been replaced on the evening of the 26th. It may have been replaced on the morning of the 27th." Ms. Shen said that the advertisement complained by the owners had been in the elevator for two months and was replaced only after the media intervened. "These advertisements all have two-dimensional codes. Now many students' mobile phones and watches have scanning functions. I hope there will be no more such advertisements."
The reporter then came to the Yingjun Nianhua Property Management Center to indicate his identity and consult the owner about the progress of the advertisement content. A female staff member said that the community had removed the advertisement content complained by the owner. The reporter then consulted the community about the elevator advertisement review process. The staff member said that he was only on duty at noon and was not convenient to answer questions. The reporter proposed to communicate with the leader of the property management center, and the staff member said: "it is not convenient for you (contact information)."
Advertising company: massage advertisements on all three sides are caused by the delay in the next issue.
So, how does this kind of advertisement enter the elevator of the community? Does the advertising channel audit the content in advance?
The reporter noticed that at the bottom left of these massage advertisements, the advertising company and contact number were indicated. On November 28, the reporter called this number for relevant consultation on the grounds of advertising. When the reporter mentioned that the category of advertising was massage, the other party said, "We don't do it, we don't answer it," and added that "we seldom answer it before". When the reporter asked what materials different industries needed to submit, the other party said that it was enough to provide a design draft with review, "generally requiring you to review, different industries have different reviews". In addition, the delivery cycle of the elevator advertisement is calculated in weeks.
On November 28, the reporter contacted Mr. Peng, the person in charge of the elevator advertising company. "After receiving feedback, we quickly withdrew." Mr. Peng said that this kind of advertisement belongs to print advertisement, which is mainly used as the brand display of merchants. In the preliminary examination, the main examination is to see if there are any errors in the screen content, title and text. "This is not an Internet advertisement, it is just a brand image display, and there will be no payment link." Mr. Peng said that there was no violation of the advertising law in the review of the elevator display screen of such advertisements. Regarding the fact that the three walls of the community had the same type of advertising content previously reported by the owners of the community, Mr. Peng said that this should be caused by the failure of the front-line staff to publish in time. "Generally speaking, we will not let competing advertisements appear in the same space." Mr. Peng said that he would bear the loss of time for the unfinished massage advertisement.
Insiders: This type of advertising is generally based on internal audit.
On the issue of advertising audit, the reporter consulted an industry insider. "The advertisement on the picture is generally based on internal examination." The industry insiders said that at present, except for medical device advertisements, customers need to provide advertising review forms to define their qualifications, and there are no corresponding standards for advertising types in other industries. The industry insiders said that elevator advertisements are generally fast-selling and cultural tourism products. He has not encountered the above-mentioned types of advertising content.
In addition, when advertisers sign contracts, there will also be risk tips. If they encounter complaints from owners and other force majeure factors, they can also be removed from the shelves.
Regarding the above-mentioned controversial advertising content, the industry insider said, "It is understandable that the residents of the community are worried, but the key is that there is no clear boundary on how to accurately characterize this type of advertising".
In addition, the industry also told reporters that the general elevator advertising framework agreement is an annual contract signed by an advertising company and a property company for a period of about one or two years. If there is an industry committee in the community, it must be approved by the industry committee before signing the annual contract.
The reporter searched and found that in recent years, complaints about elevator advertisements "hot eyes" have been frequent throughout the country. According to a report released in Sichuan, door-to-door massage advertisements have also been placed in the elevator room of Shuangqiaozi District, Chenghua District, Chengdu. The advertisements are full of young female technicians who are sexy and have a concave and convex figure. In addition, there are also many such advertisements in the advertising spaces in office buildings, shopping malls and even the back of taxis.
Lawyer's opinion
The property has certain supervision and audit responsibilities for commercial advertisements in the community.
Yi Xu, a partner lawyer of Hunan Jinzhou law firm, said that at present, there are no corresponding service standards and industry norms for "door-to-door massage. So, the elevator door-to-door massage advertising content whether there is "edge" how to define? Yi Xu said that it can be judged from the following aspects: the first is the personal profile of the practitioner, the formal massage service will introduce the practitioner's experience, the number of services and the number of years of service, while the "edge" door-to-door massage advertisement, the personal profile often does not focus on technical service information; the second is user feedback, regular massage service users will relatively objectively evaluate the massage techniques and service attitude of practitioners, however, the user evaluation of the "edge-wiping" door-to-door massage advertisement service often does not involve the professional skills of the practitioners, but focuses on the appearance, figure and other related contents of the practitioners. The third is the image of the practitioners. The technicians on the regular massage platform are all dressed in professional clothes and have natural expressions, while the technicians in the "edge-wiping" door-to-door massage advertisement are often exposed and charming.
In addition, is there an obligation for property companies to audit the content of advertisements entering the public space of the community? Yi Xu told reporters that according to Article 54 of the Property Management Regulations, the use of common parts of the property, common facilities and equipment for business, should obtain the consent of the relevant owners, the owners' assembly, property services enterprises, in accordance with the provisions of the relevant procedures. The income from the owners should be mainly used to supplement the special maintenance funds, and can also be used in accordance with the decision of the owners' meeting. Therefore, the property service enterprises have certain supervision and examination responsibilities for the commercial advertisements in the elevators in the residential area. Moreover, if the massage service advertised in the massage advertisement is inconsistent with the service actually provided by the practitioner after coming to the door, it may be suspected of publishing false advertisements. If the massage service advertised in the massage advertisement is inconsistent with the service actually provided by the practitioner after coming to the door, and causes damage to the user's body or other legitimate rights and interests, the corresponding civil liability shall be borne on the basis of suspected false advertisement. If you are suspected of engaging in illegal and criminal activities such as prostitution and whoring, you may also face public security management penalties or criminal penalties.
Source: Hunan Daily
If there is infringement, contact Li delete
Keywords:
AVIC Elevator Equipment, AVIC Elevator, Elevator Sales, AVIC Elevator Sales, Elevator Maintenance
Contact us
Address: Emei Mountain Road, Gaoping Industrial Park, Huichuan District, Zunyi City
Public account
Mobile terminal
Copyright © 2024 CHINA AVIATION GUIZHOU ELEVATOR CO.,LTD All Rights Reserved