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Elevator industry overcapacity new way out: old community transformation market capacity is large.
2024-05-14
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Original title: policy dividend continued to release the old community transformation elevator market capacity is large
"According to the statistics of China Elevator Association and the Ministry of housing and urban rural development, there are almost 2 million door openings in the whole market of old residential areas to be renovated." Xu Junjie, general manager of the engineering headquarters of Hitachi Elevator (China) Co., Ltd., told the 21st Century Business Herald reporter, "For the elevator industry that has overcapacity, this is a huge increase."
In early September, our reporter followed Hitachi Elevator to Ruyi Community, an ancient city in Shijingshan District, Beijing, to interview and investigate the project of installing elevators in the old community that it was responsible for the renovation. Manager Huang at the scene told reporters that the construction period of the project is about three months, all of which are funded by a local investment company.
"Compared with other renovated residential areas, the preliminary communication work is relatively smooth because the owner does not need to contribute capital." Manager Huang said, "But from the perspective of the construction of other communities, how to negotiate with the owners is still the most critical issue."
At the policy level, the renovation of old neighborhoods was written into the government work report in 2019. Since June 2019, the central level has continuously deployed to promote related actions. This market has been recognized by the elevator industry as the biggest growth opportunity in the future.
"Unlike the traditional elevator industry, the transformation of old communities will test the comprehensive service capabilities of enterprises, including design and civil engineering." Xu Junjie said, "Hitachi Elevator is currently setting up its own integrated service team and will provide one-stop elevator installation and renovation services including civil engineering in the future."
Diverse transformation modes
At present, according to the different characteristics of the community, there are generally three modes of transformation of the old community.
First, in the old community with relatively clear individual property rights, the construction is collectively funded by the owners; second, the transformation of the old community with collective property rights is funded by the unit where the property rights are located; third, it is the mode of building and renting on behalf of the owner, that is, the mode of free installation by the builder and paid use by the owner.
"The second way is the most smooth in communication, and the construction is relatively smooth. The first way is relatively high in communication cost, which often requires high-level owners to mobilize low-level owners." Xu Junjie said, "The third is more similar to the shared bicycle model, which requires a certain amount of social capital participation and capital-level operations."
He said that from the overall operation of the elevator, the third is not the best choice. "Elevators are special equipment, and their operation needs to be monitored and maintained by special personnel during long-term use." He said, "From this perspective, the rental method cannot guarantee long-term stable operation and maintenance."
In addition, in order to accelerate the transformation of old communities, local governments in different regions have introduced different subsidy policies. Taking Beijing as an example, the subsidy in Chaoyang District may reach 800000, and that in Haidian District may reach 700000. Nationwide, 17 provinces and cities have announced relevant subsidy policies, with subsidies ranging from tens of thousands to hundreds of thousands.
"There may be a certain window period for subsidies for the renovation of old city communities." Xu Junjie said, "We judge that it is a better time in three to five years. After three to five years, if the subsidy is reduced, the growth rate of this market will be greatly reduced."
Customized test
According to the statistics of China Elevator Association, China's elevator market is the largest market in the world. By the end of this year, there will be more than 7 million elevator equipment in operation, and the annual shipment will be close to 900000 units, accounting for nearly 80% of the global market share.
However, this industry is currently facing an increasing degree of dispersion, increasingly fierce competition, and at the same time entering an era of overcapacity. "For elevator companies, new elevators are important, but as the growth rate of new houses gradually slows down, the transformation of old communities and the replacement of old elevators are becoming more and more important." Xu Junjie said, "For Hitachi, the growth of these two businesses has been around 20% in recent years. We attach great importance to this market."
In the old community transformation, the key to test the elevator enterprises, on the one hand, from the accumulation of technology. "Every community, even every doorway in the community, may be different, and many of them need to propose different solutions according to local conditions." Xu Junjie said, "This is a great test of the production and customization capabilities of enterprises."
Last year, Hitachi Elevator introduced a building block elevator installation solution. The elevator shaft was built in a modular form in the factory. The site is only responsible for assembly. On the one hand, it can greatly reduce the construction period, and on the other hand, it also reduces the installation process. Noise and environmental pollution.
In terms of construction mode, the current mainstream mode is that elevator enterprises are responsible for installing elevators, while shaft and other construction are handed over to professional civil engineering companies. However, this model needs to face two companies, which is not convenient for the owners.
"Hitachi is currently setting up its own construction team, which can help owners achieve one-stop service, and there is no need to find other companies for engineering construction." Xu Junjie said, "The integrated construction and special equipment team is the development direction of our future business."
Source: Sina Finance
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