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Integration of "Art" and "Machinery": Home Elevator "Invisible Champion" Launch Platform Strategy
2024-05-14
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Integration of "Art" and "Machinery": Home Elevator "Invisible Champion" Launch Platform Strategy
When you think of an elevator, what word would you think of to describe it, heavy and thick? In the "Design Shanghai" pavilion, which opened on the 26th, a home elevator product from Sweden became a "highlight" of the exhibition area ". Simple, transparent, light space aesthetic design, completely integrated in the home environment, almost subverted people's impression of the heavy lift.
"Design Shanghai" Exhibition Ritko Exhibition Area
It is reported that this S-series household elevator, which was developed by Ritco (Aritco) and introduced into China by Longchuang Elevator (Qingdao) Co., Ltd., is also the only elevator product exhibited in the "Design Shanghai" Talents exhibition area.
From solving the initial safety problems, elevators began to enter people's field of vision; to speed up the operation of elevators, making high-rise buildings possible; and then to the emergence of this subdivision of home elevators, comfort and convenience have become the core competitiveness of elevators. For the elevator product, its production and development is an evolutionary process.
Sun Jinlong, founder and general manager of Longchuang Elevator, said that if the previous elevators were only functional mobile phones, the emergence of the S series would mean the arrival of the era of smart phones. This product is part of the home environment from the design of the gene.
2021 Longchuang Elevator Brand Strategy Launching Ceremony
As the invisible champion of China's domestic elevator, Longchuang Elevator also held a strategic conference at the same time to fully launch the strategic development model of "platform direct operation.
It is reported that the global brands of Longchuang Elevator are not only Sweden's top domestic elevator brand Ritko Aritco, but also Handicare of the famous seat elevator brands from the Netherlands, which is known as "Rolls-Royce of seat elevators". As for the brands independently developed, there are international design and global procurement of parts, which can directly match the target brand Vitarte Viati with international top brands, as well as high cost performance, facing the young people's market.
Sun Jinlong, founder and general manager of Long Chuang Elevator
Sun Jinlong told reporters that Longchuang elevator self-built installation team, the installation cost of an elevator is about 2 times more than that of its peers, but Longchuang elevator through the technical team to ensure the safe operation of the product, but also to solve the worries of after-sales service, this is the household elevator industry for many years outstanding shortcomings and pain points. "In the short term, we have made less money. In the long run, we have won the trust of consumers and gained reputation and laid the foundation for opening up a larger market."
Like Jingdong, Longchuang Elevator is not limited to a single mode of direct operation. Sun Jinlong said: "Longchuang Elevator needs to establish its own network of franchisees in all parts of the country and even 4. five-tier cities in the 3.. This is because the domestic elevator market is very special. It requires the terminal team to be very deep into the local network. Only high-quality local franchisees can do it."
It is understood that China's domestic elevator market potential is estimated to reach 900 billion yuan, but the current level of development of the entire market is still in its infancy. Facing the future, Sun Jinlong stressed: "Longchuang Elevator will open its platform in terms of global product selection, product diversification strategy, and local franchisees. In terms of installation and after-sales that allow franchisees and customers to have no worries, it will establish a fast, efficient and high quality self-management team at any cost, which will never give up."
Source: People's Forum Network
Website:http://www.rmlt.com.cn/2020/1202/600410.shtml
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